FUNDAMENTALS OF PRODUCT MANAGEMENT

Product development is the process of designing, building, operating, and maintaining a good or service. Product development ensures that the customer’s voice is not lost in the rush to an exciting technology. It adds things like pricing, marketing, and customer support to the technology to create a complete product. 

In this book, you will learn how product management is an organizational function dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product or products at all stages of the product lifecycle.

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